Press kit
Writing about Fitoon?
Everything below may be used freely in coverage of Fitoon. Please don't alter the logo or Pochi.
Boilerplate
Fitoon is an iPhone app that turns a two-photo body scan into a cute 3D cartoon of you and helps you lose weight by talking to Pochi, an AI coach who logs your meals, weight and training from a sentence or a photo. Instead of a confronting realistic scan, your cartoon slims as you do, and a weekly scan shows centimeters lost even when the scale is stuck. Shared videos and stickers use only the cartoon; real photos are processed on-device and never shared. Fitoon is made by Bypass Inc. in Japan and launches in Japanese and English. It is a wellness app, not a medical device; measurements are estimates and results vary by person.
Fast facts
- Name
- Fitoon (フィトゥーン)
- Tagline
- Become a cartoon. Get lighter.
- Company
- Bypass Inc. (Japan)
- Platform
- iPhone, iOS 18 or later
- Languages
- Japanese, English
- Price
- Plus ¥1,490 / month or ¥10,340 / year; Pro ¥2,990 / month or ¥20,690 / year; 7-day trial
- Launch
- [LAUNCH DATE]
Logo and Pochi
The mark is Pochi, a coral marshmallow with a sprout; the wordmark is set in M PLUS Rounded 1c. Use on the room-green or white backgrounds, keep the ink outline, and leave clear space of at least Pochi's eye width around it.
[App Store screenshots and a PNG pack are coming before launch.]
Colors
- Coral (accent, Pochi)#FF7A59
- Room green (background)#EAF4EF
- Ink (text, outlines)#1F3A33
- Mint#6CC47A
- Sun#FFD166
- Sky#7EC8F2
- Berry#F28AA6
Press contact
Interviews, review builds and high-resolution assets. Put “Press” in the subject line.